Meet a focus group moderator who thinks like a marketer
“Do you read minds?!?”
“How did you know I wanted to pursue that? It wasn’t in the discussion guide.”
Time and again after a focus group or an in-depth interview, I get feedback like this in the back room.
I truly know what it’s like to be in your shoes
I spent 10+ years in product management (from product manager through VP of marketing). Plus I have an MBA in marketing.
If a respondent says something unexpected, I can anticipate the questions you’ll have. My marketing experience gives me the ability to know when to switch gears and what new areas to probe.
Getting to the truth
What’s more, my degree in psychology means I know how to make respondents feel comfortable. Keep them engaged. And draw out their experiences and true feelings.
Delivering better strategic and marketing insights
This rare combination of knowledge, expertise, and understanding of your needs means:
1) Better research questions.
2) Better research execution.
3) More valuable insights.
At the end of the day the most important thing to remember is this:
When you hire Patricia Wojdyla Qualitative Research (PWQR), you get strategic and marketing insights you’ll never ever get from a moderator who hasn’t been in your shoes.