BACKGROUND

Prior Marketing Experience

15 years of marketing / brand management experience prior to becoming a qualitative researcher

• 11 years in product management from product manager to VP Marketing
• 4 years of advertising agency experience

Education and Training

• BS in Psychology Northwestern University
• MBA in Marketing Kellogg Graduate School of Management
• Qualitative Research/Focus Group Moderator Training at Burke Market Research Training Institute and Bases Institute
• QRCA Member